Did you know that every year, over 800 million used sanitary products end up in landfills and create 200 thousand tons of waste, most of which contain plastic? Rudie did.
At Rudie, they’re on a mission to create better products, products that not only have a significant positive impact on the earth and environment, but products that can drive change and improve lives of people around the world.
Rudie needed a whole kit of assets including brand strategy, brand identity, web design and more to bring their life together and help create an immersive and unique design that aligned with their mission and spoke volumes about their mission to fight period stigma and aid the cause towards making menstruation more eco-friendly.
Rudie Body
Project Scope
Brand Strategy, Brand Identity, Website Design,Copywriting, Packaging
When Rudie approached us with their vision, they were on a mission to revolutionise the often-stuffy sanitary industry with a touch of fun and quirkiness. They sought a brand that could playfully challenge the norms, and that's precisely what we delivered. Our team crafted a unique and playful brand identity for Rudie, characterized by inviting round fonts and a distinctive colour palette. The blend of traditional pink with a deep, dark forest green not only added a playful twist but also reflected the brand's eco-conscious nature. We're thrilled to have helped Rudie bring their refreshing and unconventional vision to life, turning heads in the industry.
Our collaboration with Rudie resulted in a striking outcome that effectively highlights their unique value proposition. The design we crafted for them successfully challenged the conventional sanitary industry aesthetic, offering a fresh perspective that challenges period stigma with an empowering and unapologetic brand presence. We introduced a suite of playful icons and imagery that add vibrancy and dynamism to their brand. Additionally, our commitment to consistency and uniformity ensured a clear and unmistakable brand identity for Rudie, setting them apart in their industry with confidence and flair.
