Canamo Hair & Beauty
Product Photography: Zacariah Damiani Photography
Campaign Photography: Rhiannon Tucker
Videography: Rite Visuals
Brand Identity
Artistic Direction
Website Design
Packaging Design
Canamo came to us with a bold mission: to redefine haircare as a daily ritual rooted in nature, performance, and wellness. From the start, we knew this brand needed more than just a visual identity—it needed a whole world. Together, we brought it to life.
We began by crafting a refined Brand Identity that feels both modern and rooted in tradition. Drawing on the brand’s namesake ingredient (hemp) and its potent plant-based science, we developed a design language that blends clean, elevated typography with earthy, textural accents—positioning Canamo as an authority in anti-aging haircare.
From there, we moved into Packaging Design for all nine products in the range, creating a system that feels high-end and unified, while making each product easy to identify and love. The aesthetic is minimalist but warm, clinical without being cold—an intentional reflection of the brand’s promise: truth, transparency, and results.
With art direction locked, we managed and creatively directed a campaign shoot, overseeing photography and videography that brought the brand story to life across e-commerce, social media, and paid advertising. Our goal was to create scroll-stopping visuals that matched the packaging’s sophistication and the product’s performance—and we did just that.
Finally, we designed and built the Canamo website, turning the brand’s strategy and visuals into a seamless digital experience. Built to scale, sell, and educate, the site blends storytelling and commerce with clarity—highlighting product benefits while reinforcing brand credibility at every touchpoint.
From identity to shelf, screen and beyond, Canamo now has a future-proof foundation—and the tools to take their place as a disruptor in clean, conscious beauty.
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