Full Cup Design is a studio rooted in big ideas, bold design, and a human-first approach to brand building. We bring the right mix of skills to help founders shape their identity from the ground up - strategically, beautifully, and with a whole lot of heart.

Full Cup is an independent design studio based just outside Melbourne, Australia.

We team up with curious, progressive, and genuinely good people to build brands that stand out for all the right reasons. Our approach breaks away from the expected—crafting identities that speak clearly, resonate emotionally, and continually push the boundaries.

This isn’t your average studio. With over a decade of experience leading end-to-end projects for some of Australia’s (and the world’s) biggest and boldest brands, we know that clear direction, great design, and a good sense of humour go a long way. Our team is made up of sharp thinkers, warm communicators, and creative minds who aren’t afraid to push boundaries (or the occasional button).

Full Cup was built as a deliberate departure from the agency model. After working with over 200 clients, we kept hearing the same thing: they wanted deeper collaboration, faster momentum, and fewer layers. So we built an intentional model that delivers just that. No handovers. No ghosting. Just clear communication, thoughtful process, and creative work that fills your cup

We’re more than designers—we’re strategists and storytellers. We build brands that defy norms, outlast trends, and strike a chord in the soul. Whether you're launching something new or levelling up your legacy, we pour heart, energy, and creativity into every project—helping lifestyle brands bring their boldest ideas to life with clarity, joy, and a full cup.

Our Studio

Authenticity is a hill we are willing to die on. Choosing us isn’t just a transaction; it’s diving headfirst into a design revolution where your brand evolves into an icon, your story becomes a bold manifesto, and your uniqueness is hailed as the disruptor. In our eyes, everything we create, communicate, and develop embodies the core values of integrity, innovation, and collaboration. Our strong client relationships are a testament to the effectiveness of our design solutions. With Full Cup, you’re not just choosing a design partner; you’re choosing a collaborator dedicated to excellence, individualism, and making a meaningful difference.

Our Approach

At Full Cup, we don’t believe in drawn-out timelines or vague deliverables. Our Intensives are a deliberate and refined way of working - designed to deliver exceptional creative results through deep focus, clear direction, and intentional collaboration. This isn’t a rushed sprint. It’s a thoughtfully structured experience that gives your brand our undivided attention over a defined period. We clear the decks, dig deep, and work with precision—so you walk away with stronger strategy, sharper design, and clearer momentum. This way of working leads to better thinking, braver ideas, and stronger outcomes—without the inefficiency of traditional project timelines. It’s become our signature because it works. For us. For you. And for the future of your brand.

Our Process

The woman behind every design, email, and idea at Full Cup.

When you work with Full Cup, you're not just hiring a design studio - you’re teaming up with Stephanie Manuel, the creative strategist, designer, and human behind it all. With a background spanning print media, digital marketing, and branding strategy, Steph brings more than just a sharp eye—she brings full-bodied expertise and heart to every project.

Steph’s approach is equal parts intuitive and intentional. She’s led by a genuine love for design, a deep care for people, and an obsession with helping founders bring their big ideas to life. She’s not here to play by outdated agency rules—she’s here to work smarter, create more meaningfully, and build brands that overflow with purpose and potential.

Whether she’s refining a visual identity or mapping out a full brand launch, Steph fuses strategy with creativity to make sure her clients feel confident, connected, and set up for long-term success. And it shows—many of the brands that partnered with Full Cup from the early days are still here today.

From local legends to global names, Stephanie has worked across fashion, beauty, wellness, and lifestyle brands like Alya Skin, Renewa Skin, Modibodi, Sun & Daughter, and Fig Femme - crafting brands that don’t just look good, but feel right.

At Full Cup, it’s personal. Every project gets the same hands-on care, creative fire, and strategic smarts—because when your cup’s full, the possibilities are endless.

The Founder

Stephanie Manuel, Creative Director

Branding

Identity Design
Strategy
Naming
Stationery
Packaging
Copywriting

Services

Digital

Website Design
Web Development
E-Commerce
Motion Design
Social Media
App Look & Feel

Print

Packaging
Signage
Way-finding
Venue & Event Collateral
Uniform & Upholstery Design

Art Direction

Photgrahy
Videography

Our work speaks volumes, and we don’t need to boast because our clients are our best advocates.

And it’s not just us who think the work speaks volumes—this approach has landed our clients features in top-tier publications like Vogue, Forbes, InStyle, People, TODAY, and beyond. When strategy and creativity come together, the spotlight tends to follow.

Who we love to work alongside