Full Cup Design is a studio rooted in big ideas, bold design, and a human-first approach to brand building. We bring the right mix of skills to help founders shape their identity from the ground up—strategically, beautifully, and with a whole lot of heart.
Full Cup is an independent design studio based just outside Melbourne, Australia.
We team up with curious, progressive, and genuinely good people to build brands that stand out for all the right reasons. Our approach breaks away from the expected—crafting identities that speak clearly, resonate emotionally, and continually push the boundaries.
This isn’t your average studio. With over a decade of experience leading end-to-end projects for some of Australia’s (and the world’s) biggest and boldest brands, we know that clear direction, great design, and a good sense of humour go a long way. Our team is made up of sharp thinkers, warm communicators, and creative minds who aren’t afraid to push boundaries (or the occasional button).
Full Cup was built as a deliberate departure from the agency model. After working with over 200 clients, we kept hearing the same thing: they wanted deeper collaboration, faster momentum, and fewer layers. So we built an intentional model that delivers just that. No handovers. No ghosting. Just clear communication, thoughtful process, and creative work that fills your cup
We’re more than designers—we’re strategists and storytellers. We build brands that defy norms, outlast trends, and strike a chord in the soul. Whether you're launching something new or levelling up your legacy, we pour heart, energy, and creativity into every project—helping lifestyle brands bring their boldest ideas to life with clarity, joy, and a full cup.
Our Studio
Authenticity is a hill we are willing to die on.Choosing us isn’t just a transaction; it’s diving headfirst into a design revolution where your brand evolves into an icon, your story becomes a bold manifesto, and your uniqueness is hailed as the disruptor.
In our eyes, everything we create, communicate, and develop embodies the core values of integrity, innovation, and collaboration. Our strong client relationships are a testament to the effectiveness of our design solutions. With Full Cup, you’re not just choosing a design partner; you’re choosing a collaborator dedicated to excellence, individualism, and making a meaningful difference.
Our Approach
At Full Cup, we don’t believe in drawn-out timelines or vague deliverables. Our Intensives are a deliberate and refined way of working—designed to deliver exceptional creative results through deep focus, clear direction, and intentional collaboration.
This isn’t a rushed sprint. It’s a thoughtfully structured experience that gives your brand our undivided attention over a defined period. We clear the decks, dig deep, and work with precision—so you walk away with stronger strategy, sharper design, and clearer momentum.
This way of working leads to better thinking, braver ideas, and stronger outcomes—without the inefficiency of traditional project timelines. It’s become our signature because it works. For us. For you. And for the future of your brand.
Our Process
Stephanie Manuel, Creative Director
