Completely Flooring

We partnered with Completely Flooring to refresh their brand identity and website, bringing their decades of flooring expertise into a modern, confident visual and digital experience. As a family-owned business known for its down-to-earth customer service and expansive product range, it was important that the new brand struck the perfect balance between approachability and professionalism.

Our first step was refining the brand strategy to clarify positioning and tone of voice. We highlighted what makes Completely Flooring different: real people, real expertise, and a showroom experience that feels welcoming and uncomplicated.

The new brand identity introduces a refined wordmark and a versatile colour palette designed to reflect the textures and tones found in flooring products. We extended this across digital assets, print collateral and the new website.

We also redesigned the Completely Flooring website with usability top of mind. Built to support conversion and lead generation, the site offers a seamless experience for both trade and retail customers. It houses clear product categories, a simplified user journey, and engaging copy that removes industry jargon.

Now, Completely Flooring is positioned for future growth with a brand and website that reflect their values, their professionalism, and their commitment to making the flooring process simple and stress-free for every customer.