Lennon

Brand Strategy
Brand Identity
Packaging Design
Website Design

Photography by Threefold Social

Redefining the way we approach slick hair—ditching the outdated salon polish in favour of something effortlessly cool, modern, and made for the everyday. We set out to create a brand that doesn’t just look good on a shelf, but actually fits into the life of a busy girl who wants to look put-together without the fuss.

From the start, our focus was on creating a brand identity that felt clean, bold, and rooted in lifestyle—not just beauty. We wanted Lennon to feel like a must-have in your daily routine, not just for special occasions. Through sleek packaging, minimal colour palettes, and thoughtful typography, we positioned Lennon as both elevated and accessible—something you’d toss in your bag, have on your bathroom shelf, or gift to your cool friend.

At every step, the goal was to blend function with form—offering a product that works hard, looks great, and makes your beauty routine feel that little bit easier. Lennon isn’t about perfection—it’s about showing up, slicked back and effortless. Would you like a summary caption for social as well?

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