Malua is a European bedding brand redefining comfort with premium flax linen sourced from France and crafted in Portugal. The brand approached us at a pivotal moment—ready to elevate their visual identity, clarify their positioning, and expand into global markets.
Through an in-depth brand strategy and creative direction process, we helped Malua lean into its heritage while standing apart from the conventional, neutral-toned bedding space. Our work included a refined new logo system, a thoughtful brand mark inspired by thread and craft, and a full visual overhaul that feels both grounded and luxurious.
We extended this identity into a fresh, conversion-led Shopify website, designed to feel calming, editorial, and considered. Every detail—from product copy to photography direction—was created to reflect Malua’s commitment to sustainability, transparency, and timeless design.
The result is a future-proof brand built on clarity, beauty, and quiet confidence—ready to make its mark in the world of conscious, elevated living.
