Mynt Lab

Mynt Lab was born from a desire to rethink the relationship between beauty, performance and wellbeing. Built for those who demand more from their routines, Mynt Lab exists to support ambitious people in achieving results they can see—and feel—without compromising on simplicity, efficacy, or style.

Our focus was to create a brand that looked as good on your shelf as it performed in real life. One that evoked freshness and science without feeling clinical, and captured the energy of a results-driven brand without losing its soul. The aesthetic needed to feel modern, progressive and aspirational, yet approachable—striking the right balance between wellness, beauty, and performance.

With this in mind, we delivered a full Brand Identity, strategic positioning, and packaging suite that mirrors Mynt Lab’s core philosophy: uncomplicated, considered and effective formulations that slot seamlessly into your everyday. Whether you’re heading to a meeting or the gym, Mynt Lab is the upgrade your routine didn’t know it needed.