Prime Skin

For Prime Skin, we developed a bold and elevated brand identity that speaks directly to the skincare-savvy consumer who values both performance and visual impact. Rooted in confidence, clarity, and minimalism, the new identity positions Prime Skin as a trusted authority in modern skincare—clean, direct, and unapologetically effective.

The brand identity project began with in-depth strategy to uncover Prime Skin’s core values, audience motivations, and market positioning. From there, we built a visual direction that pairs strong, sleek typography with a clean, confident tone—designed to reflect the no-fuss, high-performance nature of their products.

We extended this aesthetic into a comprehensive suite of packaging designs that bring the brand to life on shelf. Through minimal layouts, intentional hierarchy, and elevated finishes, the packaging communicates premium quality and skincare intelligence at a glance—without overcomplicating.

Our artistic direction for the brand also informed future applications across web, social, and campaign imagery, with a sharp focus on clean lines, refined palettes, and textural contrast to reflect the product experience: powerful yet gentle.

With a distinctive new look and clear strategic foundation, Prime Skin is now ready to cut through the noise and take its place in the next generation of confident, results-driven skincare.