Serving piping-hot, strategy-infused design for brands that don’t do surface level.

We exist for the bold thinkers and big dreamers. The ones who pour their heart into what they do and aren’t afraid to stand out.

We build brands that spark movement, shift culture, and grow with unshakable intention. Every detail is rooted in strategy, guided by meaning, and designed to make an impact. Because the world doesn’t need more noise — it needs brands with purpose, personality, and staying power.

OUR SERVICES

Flexera

Prime Skin

Lennon

The Wine People

Mynt Lab

Canamo

Here, we don’t do anything in hald measure and we don’t have a house style - and that’s exactly the point.

Every project starts with curiosity and ends with a brand full of heart, personality, and purpose. We offer branding, strategy, art direction, packaging, content, websites, and digital design—partnering with e-commerce brands, purpose-led businesses, and not-for-profits to bring big ideas to life.

We work closely with a trusted crew of long-time collaborators, handling things end-to-end to create custom brands and digital experiences that feel as good as they look.

Malua

Kids Klub

CEWB”D

KWASON

We treat your goals like they’re personal. Because they are

We’re Full Cup - a small but mighty studio led by Steph Manuel, currently hopping between design calls and oat lattes somewhere in Melbourne. Our team is made up of one Creative Director (that’s Steph) and a talented crew of trusted collaborators who jump in when the project calls for it.

We like to do things with heart, a little bit of humour, and zero pretence. There’s no cookie-cutter process here—we follow what feels right, stay open to bold ideas, and always make room for magic (and snacks). Around here, we believe in asking good questions, backing big ideas, and building brands that actually mean something.

If you’ve got passion, purpose, and a pinch of chaos—we’re probably going to get along just fine.

ABOUT US

Our work speaks volumes, and we don’t need to boast because our clients are our best advocates.

And it’s not just us who think the work speaks volumes - this approach has landed our clients features in top-tier publications like Vogue, Forbes, InStyle, People, TODAY, and beyond. When strategy and creativity come together, the spotlight tends to follow.

  • Brunae

Are you ready to make magic together?

Because same.

GET INTOUCH
A new kind of online experience — designed to move with you. We’re so excited to share the new era of Flexera — a brand and website built with as much intention, elegance, and clarity as their reformers themselves. Partnering with
The new era of @joinflexera is here. And it’s more than a fresh look. It’s a movement in movement. This isn’t just a rebrand — it’s a reinvention of what Pilates can look like, feel like, live like in your world. Design
We’re beyond excited to finally share the new era of Flexera — and what an incredible journey it’s been. From the very first call, it was clear this was going to be something special. The Flexera team came to us with a bold vision:
Social templates we designed for Flexera ⭐️ Our goal was to elevate the brand’s digital presence—turning every post into a seamless extension of their premium, lifestyle-led Pilates identity. We set out to create a cohesive, elevated gri
There’s nothing quite like seeing our work in the wild 🪩 That moment when a logo we once sketched out can shop up on packaging, signage, or someone’s socks - it hits different. Because it’s never just a logo. It’s the spar
When we designed the packaging for mrsippy, we knew it had to be more than just shelf appeal—it had to be functional, educational, and joyful. mrsippy is no ordinary kids’ bottle. It’s Australia’s first filtered water bottle